Experiences
CONsumer marketing / opentable / 2020-2021
During the height of the Covid-19 crisis, OpenTable launched a new feature called Experiences. It’s not only a new revenue source for restaurants, but Experiences also allowed for safe indoor dining packages. This work was a collaboration with my Brand team, and I was primarily responsible for taking the design system onto social (paid and organic), email sends, and adding animation throughout the customer experience.
Design system
Built by my colleague Erich Grois at OpenTable, along with our illustrator Maggie Famiglietti, these colors and organic shapes guided the rest of the design system.
Social deliverables
Instagram carousel in-feed
Landing Page animation
Designed with Erich Grois
