Dine On
Opentable / 2021
The last creative built for our post-Covid, restaurants-are-finally-fricking-back campaign, this video features highly specific copy about restaurants on our OpenTable network in LA.
We’ve found hyper local content performs best, and this design system that features an eye-popping gradient and bold text performed 354% above benchmark on YouTube.
6 second ads for each restaurant were also created. Here’s just a sampling.
Out of home - volta ads
Featured on Adweek
Design References
The design system was set up by our Brand team at OpenTable before video scripting and boarding began. Below is a sampling of what I had to work with to ultimate create what you see above.
